Fred

FRED, a prestigious and creative jewelry brand, symbol of enchanted luxury, freed from boring traditions. Just like its creator Fred Samuel, a man passionate about exceptional encounters.

Fred Samuel was 28 years old when he opened his first jewelry store in Paris, 6 rue Royale. The son of a jeweler, he embarked on the jewelry adventure to become one of the greatest jewelers on Place Vendôme. His line of conduct has always remained the same: audacity and rigor.