Rolex
datejust 31
Oyster, 31 mm, Oystersteel and Everose gold
M278271-0010
To ensure their precision and reliability, Rolex subjects every watch that leaves its workshops to a series of particularly demanding tests. When you purchase a Rolex watch, the authorized retailer will complete the Rolex warranty card and enter the date on it, certifying the authenticity of your watch.
All Rolex models come with a five-year warranty and are certified as a Superlative Chronometer, a status symbolized by a green seal. This exclusive designation attests that the watch has successfully undergone a series of specific final inspections conducted by Rolex in its own laboratories and according to its own criteria, in addition to the official COSC certification of its movement.
Each Rolex watch is presented in a magnificent green box, protecting and guarding the treasure it contains. The box also symbolizes the act of giving. If you're giving a watch, it's important that the recipient's first contact with their Rolex sets the tone for what lies within.
- Reference 278271
- Model case Oyster, 31 mm, Oystersteel and Everose gold
- Water-resistance Waterproof to 100 meters / 330 feet
- Bezel Fluted
- Dial Rosé-colour
- Bracelet Jubilee, five-piece links
- Movement Perpetual, mechanical, self-winding
- Calibre 2236, Rolex Manufacture
- Certification Superlative Chronometer (COSC + Rolex certification after casing)
Fluted bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
Rosé-color dial
The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial color is applied using Physical Vapor Deposition or electroplating. A light coat of varnish gives the dial its final look.
Everose Rolesor
Gold is coveted for its luster and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster Perpetual collection.
Model Availability
All Rolex watches are hand-assembled with the utmost care to meet the brand's high quality standards. Such high standards naturally restrict Rolex's production capacity.
Therefore, the availability of certain Rolex models may be limited. New Rolex watches are available exclusively from official Rolex retailers, who receive regular deliveries and independently manage the allocation of watches to customers.
Auberi is honored to be part of the worldwide network of Official Rolex Retailers and will be able to provide you with information on the availability of different models.
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