Rolex and tennis
ROLEX & THE CHAMPIONSHIPS, WIMBLEDON
Rolex has been associated with Wimbledon since 1978. The oldest of the Grand Slam® tournaments is the temple of lawn tennis, the original game. It is also where athletes inscribe their names in the legend of the sport.
Today, Rolex is the Official Watch and a main partner of all major events in world tennis. It was at Wimbledon in 1978 that everything began between the brand with the crown and this discipline, which was then enjoying a global impact.
In southwest London, the All England Lawn Tennis & Croquet Club hosts The Championships. The oldest tennis tournament in the world, Wimbledon has been the birthplace of the discipline and the temple of lawn tennis since its creation in 1877.
"IF YOU CAN MEET TRIUMPH AFTER DEFEAT
AND TO RECEIVE THESE TWO LIARS WITH THE SAME FRONT... »
THE TEMPLE OF TENNIS TRADITION
On the pediment of the players' entrance to Centre Court – which in 2022 celebrates its centenary at its current location on Church Road and can accommodate 15,000 spectators – are inscribed two lines from the poem. If by Rudyard Kipling
If you can meet Triumph after Defeat
And to receive these two liars with the same face...
These verses sum up the philosophy of this tournament. Because, at Wimbledon, even more than victory, it is the humility and perseverance of the champions that make the greatness of the discipline.
THE PLACE OF GREAT DUELS
Indeed, on the Center Court Wimbledon finals are so intense that they are remembered as extraordinary moments in tennis history. So much so that the encounters between Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, Roger Federer and Rafael Nadal are all epic battles that have built the legend of Wimbledon and world tennis.
ROLEX AND TENNIS: ALMOST 45 YEARS OF PARTNERSHIP
Since 1978, Rolex has maintained a special relationship with tennis based on a foundation of shared values: the constant quest for excellence, a taste for precision and innovation, elegance of movement, perseverance in effort, respect for tradition and surpassing oneself.
Over the decades, Rolex has increased its involvement in the world of tennis, becoming a major partner of men's and women's tennis worldwide.
The brand supports most major competitions: the four Grand Slam® tournaments, the ATP and WTA Finals, all ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.
ROLEX AND WIMBLEDON TESTIMONIALS
Many Wimbledon winners are part of the Rolex Testimonees: Rod Laver, Björn Borg and Chris Evert, but also Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer who has won it eight times.
ROLEX AND SPORT
For many decades, the brand has actively supported the culture, exploration and preservation of the planet. And in the world of sport, with tennis, golf, horse riding, skiing, sailing and motor racing, the range of disciplines is wide and the forms of partnerships very diverse. Whether they are established with governing bodies, competitions or athletes – established champions or promising talents – they must be understood as commitments on a long shared journey that aim to perpetuate the future of each discipline and promote excellence.
